Friday, November 13 · 11am–12:30pm MT
SEO in the Age of AI: How to Optimize Your Therapy Website
What's changed, what still matters, and how I'm building websites in today’s digital world.
The Big Shift
Your next client might not Google you. Or they might, and never click a single link. More and more people are typing their questions into AI engines (like ChatGPT, Gemini, Claude, or Perplexity) or relying on Google's summaries and AI results for a quick answer instead of sorting through a long list of search results. And they tend to search in one of two ways.
1.
The client who doesn't have the words yet:
"why cant i fall asleep. my brain keeps replaying conversations on repeat. I keep thinking about what i said or what i should have said. how do i make it stop"
They never typed the word "therapist." But a few messages later, the AI suggests talking with someone who works with anxiety and OCD, and recommends a few local therapists. Your website helps decide whether one of them is you.
2.
The client who knows exactly what they want:
"EMDR therapist in Fort Collins who takes Aetna, sees clients in person, has at least 10 years of experience, and is LGBTQIA+ affirming"
They get a short list of names. If your website doesn't clearly say those things, you're not on it.
Why I'm Teaching This Class
Hi, I'm Alexis! I'm a licensed therapist in private practice, but these days most of my time goes to Healing Hearts Creative, where I help therapists and psychologists build websites that get found and feel like them.
Wearing both hats, I've had countless conversations with practice owners about marketing, and lately they sound different:
Seasoned clinicians and group practice owners who've been doing this 20+ years and never had to market. Until now.
Therapists early in private practice, trying to grow a caseload but not sure where to start.
Practice owners still getting inquiries, but worried about what's ahead and wanting to prepare now.
Different stages, same questions. How do I improve SEO on my website? Is my website invisible to ChatGPT? I’m getting traffic, but no inquiries. How do I change that? How do I help more people find my website? Should I still be blogging? Do I need to be on social media?
These are all great questions, and they deserve more than a rushed answer at the end of a consultation. So I built this workshop.
What We’ll Cover
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Part 1: Traditional SEO, Then & Now
What worked 10, 5, and 2 years ago, from keywords and rankings to blogging and backlinks
What still matters on your site today: clear page structure, dedicated specialty pages, page titles and descriptions, and mobile experience
What matters less, and where you can stop spending energy
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Part 2: Building and Writing for AI
GEO and AEO in plain language: how SEO now covers AI search
How AI tools decide which therapists to recommend
Making your specialties, location, fees, and approach clear on every key page
A walkthrough of Squarespace's built-in SEO and AI visibility settings
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Part 3: Writing for Real Humans
AI might send someone to your site, but a person decides whether to reach out
Writing for the reader who finds you at 2am
Ethical guardrails, and why AI-sounding copy quietly costs you trust
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Part 4: Beyond Your Website
A brief look at driving the right people to your site
Keeping your directory and Google profiles consistent with your website
Online marketing vs. in-person networking, and how to choose what works best for you
This is for you if…
Pricing Tiers
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Just Starting Out
Investment: $27 + Tax
For therapists considering private practice, or who opened their practice in the last two years. Includes the live workshop, workbook, and replay.
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Established Practice
Investment: $47 + Tax
For therapists who've been in private practice for two years or more, solo or group. Includes the live workshop, workbook, and replay.
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Website Review
Investment: $147 + Tax
Everything included with a standard ticket, plus a personalized 5–10 minute video review of your site. What's working and what to change.
Search has changed, but what helps people choose a therapist hasn’t.
Meet Your Instructor
Alexis Ryan
Alexis is a therapist and private practice owner based in Fort Collins, Colorado. In addition to her clinical work, she’s the founder and creative director of Healing Hearts Creative, where she supports therapists and other mission driven healthcare providers through website design, copywriting, and branding. With over 10+ years of experience in business development, marketing, and design, Alexis brings a deep love for client-centered and a sharp eye for what helps practices stand out. She’s passionate about helping fellow clinicians feel confident in how they show up—online and off.
