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Top 5 Website Mistakes I See Therapists Make—and How to Fix Them
Additional Resources
Researching Keywords & Clarifying Your Niche
If you want to dig even deeper into trends, data, and keyword strategy, here are some helpful resources.
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If you’re writing your own copy and not sure where to begin, a great place to start is simply by heading to Google. Try typing in your desired niche—like “trauma therapy in Austin” or “parent coaching for teens”—and take a look at what comes up. Notice the words and phrases the top-ranking practices are using, both in their page titles (what you see in the search results) and on their actual website pages. What language keeps repeating? What feels clear, relatable, or compelling to you?
This kind of research can give you insight into both what people are searching for and how similar businesses are describing their work.
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Google Trends – See what topics and terms are trending over time
Google Keyword Planner – Explore search volume and keyword ideas (you’ll need a free Google Ads account)
SEMRush – A robust SEO and keyword research tool (great for advanced research)
Moz Keyword Explorer – Another option for exploring keywords and analyzing competition
Still have Questions?
Totally normal—there’s a lot to take in!
If something didn’t quite click, you're feeling stuck, or you just want a second pair of eyes on your copy or site, I’m here to help. Feel free to book a free intro call below or send me an email with you’re questions. Whether it’s a quick clarification or you’re curious about working together, I’d love to hear from you!
Meet Your Instructor
Alexis Ryan
Alexis is a therapist and private practice owner based in Fort Collins, Colorado. In addition to her clinical work, she’s the founder and creative director of Healing Hearts Creative, where she supports therapists and other mission driven healthcare providers through website design, copywriting, and branding. With over 10+ years of experience in business development, marketing, and design, Alexis brings a deep love for client-centered and a sharp eye for what helps practices stand out. She’s passionate about helping fellow clinicians feel confident in how they show up—online and off.
