SEO has changed more in the last year than in the ten before it. As a therapist who also builds therapy websites, I've watched the shift up close. In this workshop, I'll walk you through what it means for your practice and website.

We'll cover:

• SEO, then and now: what still matters, and what doesn't

• Building and writing for AI: how AI tools choose which therapists to recommend

• Writing for humans: reaching the person deciding whether to reach out

You'll leave with my Optimization Workbook, the exact prompts I use to test AI visibility, and the replay.