Squarespace’s New SEO-AIO Tools: What Therapists & Healthcare Providers Need to Know
If you’re a therapist, coach, or healthcare provider with a Squarespace site, there’s a new SEO feature you’ll want to check out: the SEO AIO page—short for AI Optimization. Officially released in mid-July 2025, this upgrade is designed to make SEO easier, more intuitive, and aligned with how people search today—whether it’s in Google or AI-powered tools like ChatGPT and Perplexity.
In this post, I’ll walk you through what changed, what it means for your practice’s website, and how to take advantage of it—especially if SEO has felt confusing or overwhelming in the past.
What Is the SEO AIO Page?
The AIO (AI Optimization) page is your new home base for SEO settings in Squarespace. You can find it under:
Settings → Marketing → SEO Appearance.
It includes:
A SEO Completion Score – shows how much of your SEO info is filled in (not how well it’s written)
AI-generated suggestions – for page titles, meta descriptions, and image alt text
An updated interface – easier to navigate and more structured
This update rolled out in July 2025, with official support and blog documentation published between July 14 and July 23(source).
Why This Matters for Therapists & Healthcare Providers
Your next client is probably searching for you online—but they might not be typing perfectly optimized keywords. Instead, they’re asking questions like:
“Who can help with relationship anxiety near me?”
“Is there a therapist who offers EMDR and telehealth in Austin?”
The new SEO tools help your site show up for those kinds of questions, especially in AI summaries and local search results.
Here’s what makes it relevant to your work:
AI helps you get started – Great if writing meta descriptions feels like a chore.
Image alt text is simplified – Important for accessibility and SEO.
You’ll be more visible – Not just in Google, but in AI search tools like ChatGPT and Google’s AI Overviews.
Less tech jargon – More intuitive guidance for those not trained in SEO.
How We Support Providers With the AIO Tools
At Healing Hearts Creative, we help therapists, coaches, and wellness professionals use these tools to enhance visibility without compromising your tone, ethics, or values.
Here's how we integrate AIO support into web design and copywriting:
Personalized meta titles & descriptions that sound warm, welcoming, and client-focused
Thoughtful use of AI to generate content you can edit, not blindly accept
Clear SEO structure built into your site—from page layout to navigation to content hierarchy
Accessibility-forward image descriptions that reinforce your therapeutic message
If you’re unsure whether your metadata is complete or helping you get found, we can take a look.
How to Track Progress Over Time
Setting your SEO up is a great start—but knowing how you’re doing is key. Here’s how to keep tabs on your visibility:
1. Squarespace Analytics
You’ll find basic data under Analytics → Traffic → Search Keywords
Use this to check if people are finding you through terms like “anxiety therapist Portland” or “teen therapy near me.”
2. Google Search Console
Free, deeper analytics: impressions, clicks, ranking positions. Verify your Squarespace site easily using their built-in integration: Help Article
3. Manual AI Visibility Checks
Type your business name, service type, or specialty into Google search, ChatGPT, Google Gemini, or Perplexity. See how (and if) your site is mentioned. Do this monthly and track changes—especially if you’ve recently updated content.
4. Consistency Across the Web
Make sure your name, address, and services are consistent across:
Your Google Business Profile
Psychology Today, Therapy Den, and other directories.
Yelp, Apple Maps, local directories
AI tools pull data from these sources when answering user questions.
Helpful Resources & Squarespace Support Links
Final Thoughts: SEO as Self-Advocacy
For many therapists, SEO feels like the opposite of their training—quantitative, algorithmic, and surface-level. But when done well, it’s actually a form of advocacy: helping people find the care they need.
With Squarespace’s July 2025 SEO updates, you now have a clearer, more intuitive path to making your practice visible. Whether you’re DIY-ing your site or want full support from a team that understands the therapy world, these tools can help you reach more of the clients you’re meant to serve.
Need help updating your website and refreshing your on-page SEO? We’d love to help. Whether you're looking for a full website redesign or just want to tweak your homepage title, reach out to get started.
